Scripting

Original script writing

1. Interrogate brief / Client briefing:
   1. Production Objectives
   2. Industry sector target
   3. Nationality of target
   4. Buyer demographic
   5. Call to action
   6. Product or service features
   7. Length of production
   8. Media type
   9. Scripting format
2. Development of script
3. 1^st draft
4. Modifications / Variations
5. 2^nd draft

Approval and FINAL